How To Stay On Track During The Holidays

By Joe Lins and Stephanie Goedl
December 12, 2018

Staying on track during the holidays can be a challenge for real estate agents. Agents who take the month off, who stop working, stop prospecting, find themselves in a huge slump in January and February.

Here are some tips to stay on track during the holidays to ensure a successful start in the new year.

Role Play

December is a great time to practice your scripts and role play. Brush up on your skills that need work.

Prospect and Lead Generation

Now is the time to do some aggressive lead follow up. Follow up with clients you worked with this year. Follow up with the buyers you were working with who took themselves out of the game and didn’t buy anything. Give them a call and let them know that right now there is a nice inventory to choose from. Take them out to look at some homes.

Refresh Your Listing Presentation

Update your listing presentation with new information and a new look for the new year.

Goal Setting

If you haven’t done it already, you need to sit down and set your goals for the new year. Once you’ve established your goals, then define the steps that you need to take to achieve those goals.

Your clients and SOI are probably making goals too! This the time of year people have more down time and are having conversations with family members about finding their first home or their next home. Give them a call to see how you can help them achieve that goal in the new year.

Balance

You don’t need to work 12 hour days during the holidays to start the new year off right. Have some balance in your life to enjoy this time with family and friends. Just don’t completely abandon your business through the holidays or you’ll be caught behind the 8 Ball come January 1st.

Watch this video for the full video recording of this Podcast below or listen to it at:
https://www.podbean.com/media/share/pb-sbbpn-a091a1

About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2060 or Careers@C21Discovery.com.

 

 

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Pre-Appraisal Checklist

By Chris Smith
July 24, 2018

There are some things you can do to help ensure the home appraisal process goes smooth. See this checklist provided by the residential appraisal management company PropertyRate.

 

About the Author: Chris Smith is a Senior Loan Officer (NMLS  #253394) with New American Funding. For more information about home financing you may contact him at 714.401.5921. 

Do’s & Don’ts of Real Estate Photography

By Suzy Lins
July 17, 2018

One of my pet peeves are poor quality photos of real estate listings. It drives my crazy! I get it that not all properties are “photogenic” but there are some basic things you can do to make sure the photos of your listing look good. Do me AND your client a favor and check out my Do’s & Don’ts of Real Estate Photography.

 

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

How To Get Your Real Estate License

By Stephanie Goedl
July 10, 2018

If you are considering getting your real estate license we can get you on the right track for success. Watch this video for the steps to get your license then contact us at Careers@C21Discovery.com.

 

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Protect Your Clients From Wire Fraud

By Chris Smith
June 28, 2018

Real Estate agents are often the first line of defense in preventing wire fraud. Let your clients know upfront how you communicate. You may want to add a disclaimer on your email signature stating that you never send sensitive financial information via email. Insist they do the same. Here are some additional security measures your clients should take:

 

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About the Author: Chris Smith is a Senior Loan Officer (NMLS  #253394) with New American Funding. For more information about home financing you may contact him at 714.401.5921. 

 

 

 

 

*Reprinted with permission from New American Funding. Licensed by the California Department of Business Oversight under the Residential Mortgage Lending Act – License #4131117 Broker Solutions Inc. dba New American Funding (NMLS #6606) Corporate Office is located at 14511 Myford Road, Suite 100, Tustin, CA 92780. 800.450.2010

 

 

Home Buying: Is this the right time?

By Mariella Reyes
April 19, 2018

I recently had the opportunity to sit down with Ismael Chavez of TEAM ChavezHomes at CENTURY 21 Discovery to discuss if this is the right time to buy a home.

“Clients always ask me if this is a good or bad time to buy their home,” CENTURY 21 Discovery’s Real Estate agent, Ismael Chavez says. Eleven years after, buyers entering the market are still shaken up by 2008’s housing bubble. According to Chavez it’s unlikely another bubble will happen again soon because of the fixed interest rates the circumstances are different.

Photo Credit: Marlon Marshall Parungao

Ismael Chavez began his real estate career in 2007, right before the market crash. “Those were dark times for the real estate industry, but the experience made me a stronger and better REALTOR®. I care about my clients,” he says. Shortly after the housing bubble, he expanded his practice and formed his team of agents operating under the business name of TEAM ChavezHomes at CENTURY 21 Discovery located in Fullerton, CA.

Chavez is optimistic about the future of the industry.

Ismael, what are some tips you can give future home buyers and sellers?

“It’s a seller’s market; we get many buyers but we have a shortage of homes for sale. It’s a great opportunity for those who’ve been thinking of moving and selling their homes. Although there’s never a wrong time to buy, home buyers will have to be competitive and focused during their search!”

We’ve added some extra pointers for both Buyers and Sellers below.  Happy house hunting.

About the Author: Mariella Reyes, is an Independent Content Writer for TEAM ChavezHomes of CENTURY 21 Discovery.  She’s worked as a content writer and producer for brands in the industries of escrow, mobile, fashion, plastic surgery, and beauty, and was the Marketing Coordinator during her time on the Board of Directors for Lean IN Los Angeles in 2016-2017. You can contact her at: mariella.reyesm@gmail.com

 

CENTURY 21 Rebrand

By Suzy Lins
April 14, 2018

We have been a member of the CENTURY 21® System for 32 years. In March, they introduced a complete rebrand of the 47-year-old company and we are thrilled.

The new look is modern, clean and aligns with the new mission: Defy Mediocrity and Deliver Extraordinary Experiences. This mirrors the mindset we have at CENTURY 21 Discovery that earned us our reputation of quality customer service and integrity.  We are challenging everyone in the industry to be relentless and obsessed with better because ALL our clients deserve it.

The new look was revealed several weeks ago and we just get our hot little hands on the images. I’m like a kid in a candy story and excited as we begin to unveil our brand-new look at CENTURY 21 Discovery. Stay tuned as we roll it out.

Watch this for a sneak peek of our new look!

 

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Century 21 President’s Award

By Stephanie Goedl
February 22, 2018

The CENTURY 21® System presents the prestigious President’s Award to offices, producers and teams achieving both CENTURION® level production and the Quality Service Pinnacle Award in the same year. We are honored to have received this award again in 2017. Thank you Century 21 President and CEO Nick Bailey for this recognition.

 

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Organization 101: How Long to Keep Financial Documents

By New American Funding*
January 29, 2018
Originally published January 15, 2018

(Photo courtesy of New American Funding)

For many of us, the new year comes with resolutions, and getting organized tends to be a popular one. Perhaps not so coincidently, January is also Get Organized Month. Whether your document clutter is in digital or paper form, organizing it so you can find what you need more easily saves time and frustration. But how long should you hold on to this information?

Here are some general guidelines for determining what to keep and what to discard.

Tax Records

Generally, the IRS has three years to request an audit, though that is not set in stone. (See the IRS guidelines here. State tax record guidelines vary by state.) For that reason, you may want to keep at least an electronic file of your final returns indefinitely. When it comes to saving and storing the documents supporting your returns, at least seven years is considered a good practice for straightforward returns. This would include W-2 and 1099 forms, as well as charitable donation receipts.

Bank and Credit Card Documents

In general, most ATM and credit card receipts can be thrown away as soon as they are reconciled to your monthly statement. The exceptions would be if they are needed for business or medical reimbursement reasons or to support tax deductions. Assuming you are like most people and can access old account statements online, if needed, or can request a hard copy from your bank or credit card company, keeping monthly statements for longer than a year is typically unnecessary.

Brokerage Statements and Confirmations

Quarterly brokerage statements should be kept until they can be reconciled with an annual summary. Confirmations of purchases of securities, however, need to be held until the security is sold. At that time, both the purchase and sales confirmations will be used to support either a capital gain or loss on your tax return. Once an investment position is closed out and reported to the IRS, it’s considered a best practice to keep the documentation for seven years.

Bills

In general, you can get rid of a bill once your payment has cleared. However, if you can use it to support a deduction, such as utility bills for a home office, you’ll want to hold on to it. Invoices related to larger purchases, such as a car or appliance, should be retained for as long as you own the item in case you need to file an insurance claim or your proof of purchase is required for a repair covered under a warranty.

Mortgages and Loans

Any mortgage or loan (such as student, auto, or personal) documentation should be kept at least until the loan is paid off and you’ve verified it has been updated on your credit report. After that, you may want to keep the actual document releasing you from the obligation permanently in case proof is needed that it was repaid in full.

The Essentials

There are some documents that should be safely filed away indefinitely. These include birth certificates, Social Security cards, marriage licenses, life insurance policies, legal filings, and current wills. Additionally, you may want to share copies of these important documents with the person who has your power of attorney or with your executor.

Protecting Your Information

Whether the documents you’re holding on to are digital or physical, ensure their safety. For physical documents, this means having a designated place, such as a fireproof lockbox or safe deposit box, for storage. Digital files should be backed up regularly, and it may be advisable to copy important, long-term files onto an external drive and store it with physical files.

Keeping your financial and personal documents organized and periodically purging and shredding or permanently erasing those you no longer need not only helps reduce the clutter—paper and electronic—it also can also remind you how far you’ve come financially and inspire you in setting future goals.

*Article reprinted with permission from New American Funding. Licensed by the California Department of Business Oversight under the Residential Mortgage Lending Act – License #4131117 Broker Solutions Inc. dba New American Funding (NMLS #6606) Corporate Office is located at 14511 Myford Road, Suite 100, Tustin, CA 92780. 800.450.2010

The Brand of the Future

By Joe Lins
October 27, 2017

I recently had the opportunity to chat with new Century 21 President and CEO Nick Bailey. He shared his vision of how this iconic brand is positioning itself to be the brand of the future by being innovative and relevant.

Century 21 is preparing for the next generation of real estate to come. He challenged the brand affiliates to double transactions in the next five years all while having fun.

I’m excited about the future of Century 21 and what we’re doing. Come hang out with the cool kids to see what we’re all about.

Meet Nick and check out our conversation here.


About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.

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