Real Estate

How To Find Sellers

By Joe Lins
September 26, 2019

Today we are talking about how to find sellers. There’s a ton of opportunity to be had in regard to sellers. But where do you find them?

If you’re paying attention, there are many signals that can indicate a home is getting ready to be sold. This information is available as a public record or you can use services to help you mine the data for the information you need.

It requires awareness of the neighborhood and the desire to assist the seller achieve their desired outcome.

This latest episode of our podcast covers what you should be paying attention to in order to get listings.

Listen to the full podcast here:

Joe Lins Author


About the author: Joe Lins is President, CEO and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.

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Are You Coachable?

By Joe Lins
July 25, 2019

In this episode of our podcast, I talk with our Communications Director, Suzy Lins, about why an agent should be “Coachable”. Full disclosure, she is also my wife.

Suzy explained how we have a marquee outside our building that we use for marketing our listings and promoting our agents or community events. We also utilize it for recruiting purposes and put up recruiting posts a few times a month. One of my favorites is “Looking for sports minded people – We are hiring!” I like this post because it generates a ton of activity and phone calls. Most people think we want sports minded people because they tend to be competitive. That’s partially true. We definitely need agents like that in this competitive industry of ours. There’s also another reason. We want people who are coachable.

My favorite recruiting post on our marquee.

What does it mean to be coachable?

I use a lot of sports metaphors in my business because you can learn a lot from team play. Sports-minded people are typically coachable and agents, especially newer agents, must be able to follow instructions from their “coach”. Coachable means you are able to listen to what your coach, manager or broker has to say and then do it unconditionally to achieve success as a result.  Are you the type that goes out and asks five or ten more people their opinion and get totally confused and sidetracked? That’s not coachable.

Who should be your coach?

The first person you should got to is the broker or manager of the office. If they are not the type of leader who can coach you, they may have somebody they can refer you to. It may be a professional coach, like Brian Buffini or Mike or Tom Ferry or others like that. It could even be one of your peers in the office if they have a mentor system set up for agents.

Let’s talk about competition

Your number one competitor is you, the man in the mirror. You have to establish your goals and hold yourself accountable. You’re also competing with different agents out there from other firms that have different ways of doing business. You have to pick your way of doing business and compete on that level. You need to strive to be the very best in what you do. If you want to be part of the top 10% you have to do what the other 90% aren’t willing to do. It’s not that difficult.

What makes an agent coachable?

  • Don’t second guess your coach
  • Do exactly what your told to do – Don’t resist
  • Implement what they advise you to do
  • Trust your coach
  • Be open and honest with your coach

Listen to the full podcast here:

 

Joe Lins Author

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.

Don’t Forget The Homeowners Insurance

By Stephanie Goedl
June 26, 2019

Don’t Forget The Insurance

Have you ever had a real estate transaction that was held up until the buyer could obtain homeowners insurance? In this episode of our podcast insurance agent Michael Williams of Williams Insurance discusses the importance of starting the insurance process early and situations of fire-risk, flood insurance and past claims that could hold up the transaction.

Why Order The Policy Early?

Homeowners insurance is such a big piece of owning a home but it’s usually one of those last-minute items buyers think of in the home buying process. It really shouldn’t be. Michael suggests that once you open up escrow the buyer should contact their insurance agent. It’s not that hard to get an initial quote even before escrow or the lender start requesting information. One of the main reasons to start the process early is due to the fire exposures in our state. Unfortunately, the wildfires have been tremendous and Michael explained that they are reshaping how the industry works. He said that people are going to be very shocked to see their premiums change and a lot of non-renewals. Houses that you wouldn’t think are fire-risk are going to have a much more difficult time getting coverage.

Fire-Risk

I was in Sacramento recently for the annual California Association of Realtors conference and this was a hot topic. Fire-risk on properties is impacting the housing affordability. I asked Michael about the how the insurance industry is dealing with this. He explained that there is a system called “Fireline” that assesses the “score” of the house and the likelihood of exposure to a wildfire. That number combined with a special hazard square that they come up with determines whether a carrier wants to write a policy for a house in that area. The mapping for that is changing and also the acceptable scores are changing. Michael said carriers used to be much more lenient than they are now. Houses that you wouldn’t think have a brush exposure are getting denied.

There are a number of things that come into play when a home or area is “scored” through this system. They look at road access, utility quality, the wind and a number of different things that go into deciding whether it’s acceptable. Michael told us about a program the state runs called Fair Plan and how the insurance carriers partner with this government fund for hard-to-place risks. It can be a lot more expensive, on average a 25% increase over what most people expect their premiums to be. They will take higher risk properties but it’s more complicated and there are multiple layers of the policy.

Here’s a scenario that happens more often than you think and it is the exact reason you should encourage your buyers to start the insurance process early:

You’re nearing the close of escrow, the lender is requesting proof of homeowner’s insurance, you’ve removed contingencies and the buyer learns that the property is in what the insurer considers a high-risk area. Two things could derail this transaction – 1) The policy is more expensive than they can afford or 2) The property is uninsurable. What do you do now?

Flood Insurance

Another thing to consider is if the property is going to need flood insurance. Michael explained that they are re-mapping the flood zones which means that flood insurance is another policy that could be required by the lender. Homes that have not been required in the past to get flood insurance are now needing it. He reminded us that this requirement will be an additional cost to the buyer, so it‘s in everyone’s best interest to call the insurance agent as soon as possible to avoid surprises at the close of escrow.

Past Claims

Michael explained that insurance companies also look at “claims history” on the property. The claims history of the property made by the prior owner could affect the eligibility and rate for the buyer. Not all carriers have that stipulation but a number of them do. Another thing to keep in mind is the claims the buyer has had at their current property could actually follow them to the new property they are purchasing. This could also affect the rate and insurability of the property.

We hope this information will help you guide your buyers as they start the homebuying process. You don’t want to hold up an escrow with something that could have been avoided with a little bit of forewarning. Knowing these potential hold ups will allow you to get your buyer on the right track from the start.

Listen to the show to discover more about the insurance process for homebuyers.

 

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

 

Michael Williams is the president of Williams Insurance in Fullerton, California. They have been around since 1941. They are a Property and Casualty Agency that handles home, auto and umbrella policies as well as commercial, health and life insurance. You can reach Michael at 714-526-5588 or mwilliams@williamsinsurance.com.

Day In The Life Of A Successful Realtor

By Stephanie Goedl
April 25, 2019

I recently had the opportunity to interview one of our top agents about what a day in her life looks like. This was a great conversation with Shonnie Jones of Jones Team Real Estate and she gave some valuable insight into what it takes to be a successful Realtor.

Listen to our podcast to learn how a successful agent spends their day.

Listen to the podcast here:

 

Watch the video of the podcast here:

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Are You Trained & In Shape For 2019?

By Stephanie Goedl and Joe Lins
January 15, 2019

To succeed in real estate you need to continually work on your presentation skills, negotiating skills and be up to date on the current industry forms. In this episode of our podcast, Stephanie Goedl and Joe Lins discuss the importance of training in your real estate career.

Listen to the podcast here:

 

Watch the video of the podcast here:

About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Stephanie GoedlJoe Lins

What are you waiting for?

By Joe Lins and Stephanie Goedl
December 27, 2018

There’s a time and a place to be a perfectionist but sometimes you just need to get out there and take care of business. In this podcast episode, Joe and Stephanie discuss the pitfalls of getting ready to get ready to get ready.

Listen to the podcast here:

 

Watch the video of the podcast here:

About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Pre-Appraisal Checklist

By Chris Smith
July 24, 2018

There are some things you can do to help ensure the home appraisal process goes smooth. See this checklist provided by the residential appraisal management company PropertyRate.

 

About the Author: Chris Smith is a Senior Loan Officer (NMLS  #253394) with New American Funding. For more information about home financing you may contact him at 714.401.5921. 

Do’s & Don’ts of Real Estate Photography

By Suzy Lins
July 17, 2018

One of my pet peeves are poor quality photos of real estate listings. It drives my crazy! I get it that not all properties are “photogenic” but there are some basic things you can do to make sure the photos of your listing look good. Do me AND your client a favor and check out my Do’s & Don’ts of Real Estate Photography.

 

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Home Buying: Is this the right time?

By Mariella Reyes
April 19, 2018

I recently had the opportunity to sit down with Ismael Chavez of TEAM ChavezHomes at CENTURY 21 Discovery to discuss if this is the right time to buy a home.

“Clients always ask me if this is a good or bad time to buy their home,” CENTURY 21 Discovery’s Real Estate agent, Ismael Chavez says. Eleven years after, buyers entering the market are still shaken up by 2008’s housing bubble. According to Chavez it’s unlikely another bubble will happen again soon because of the fixed interest rates the circumstances are different.

Photo Credit: Marlon Marshall Parungao

Ismael Chavez began his real estate career in 2007, right before the market crash. “Those were dark times for the real estate industry, but the experience made me a stronger and better REALTOR®. I care about my clients,” he says. Shortly after the housing bubble, he expanded his practice and formed his team of agents operating under the business name of TEAM ChavezHomes at CENTURY 21 Discovery located in Fullerton, CA.

Chavez is optimistic about the future of the industry.

Ismael, what are some tips you can give future home buyers and sellers?

“It’s a seller’s market; we get many buyers but we have a shortage of homes for sale. It’s a great opportunity for those who’ve been thinking of moving and selling their homes. Although there’s never a wrong time to buy, home buyers will have to be competitive and focused during their search!”

We’ve added some extra pointers for both Buyers and Sellers below.  Happy house hunting.

About the Author: Mariella Reyes, is an Independent Content Writer for TEAM ChavezHomes of CENTURY 21 Discovery.  She’s worked as a content writer and producer for brands in the industries of escrow, mobile, fashion, plastic surgery, and beauty, and was the Marketing Coordinator during her time on the Board of Directors for Lean IN Los Angeles in 2016-2017. You can contact her at: mariella.reyesm@gmail.com

 

CENTURY 21 Rebrand

By Suzy Lins
April 14, 2018

We have been a member of the CENTURY 21® System for 32 years. In March, they introduced a complete rebrand of the 47-year-old company and we are thrilled.

The new look is modern, clean and aligns with the new mission: Defy Mediocrity and Deliver Extraordinary Experiences. This mirrors the mindset we have at CENTURY 21 Discovery that earned us our reputation of quality customer service and integrity.  We are challenging everyone in the industry to be relentless and obsessed with better because ALL our clients deserve it.

The new look was revealed several weeks ago and we just get our hot little hands on the images. I’m like a kid in a candy story and excited as we begin to unveil our brand-new look at CENTURY 21 Discovery. Stay tuned as we roll it out.

Watch this for a sneak peek of our new look!

 

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.