Real Estate Agents

Do’s & Don’ts of Real Estate Photography

By Suzy Lins
July 17, 2018

One of my pet peeves are poor quality photos of real estate listings. It drives my crazy! I get it that not all properties are “photogenic” but there are some basic things you can do to make sure the photos of your listing look good. Do me AND your client a favor and check out my Do’s & Don’ts of Real Estate Photography.

 

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Advertisements

How To Get Your Real Estate License

By Stephanie Goedl
July 10, 2018

If you are considering getting your real estate license we can get you on the right track for success. Watch this video for the steps to get your license then contact us at Careers@C21Discovery.com.

 

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Protect Your Clients From Wire Fraud

By Chris Smith
June 28, 2018

Real Estate agents are often the first line of defense in preventing wire fraud. Let your clients know upfront how you communicate. You may want to add a disclaimer on your email signature stating that you never send sensitive financial information via email. Insist they do the same. Here are some additional security measures your clients should take:

 

chrissmith2014

 

About the Author: Chris Smith is a Senior Loan Officer (NMLS  #253394) with New American Funding. For more information about home financing you may contact him at 714.401.5921. 

 

 

 

 

*Reprinted with permission from New American Funding. Licensed by the California Department of Business Oversight under the Residential Mortgage Lending Act – License #4131117 Broker Solutions Inc. dba New American Funding (NMLS #6606) Corporate Office is located at 14511 Myford Road, Suite 100, Tustin, CA 92780. 800.450.2010

 

 

Home Buying: Is this the right time?

By Mariella Reyes
April 19, 2018

I recently had the opportunity to sit down with Ismael Chavez of TEAM ChavezHomes at CENTURY 21 Discovery to discuss if this is the right time to buy a home.

“Clients always ask me if this is a good or bad time to buy their home,” CENTURY 21 Discovery’s Real Estate agent, Ismael Chavez says. Eleven years after, buyers entering the market are still shaken up by 2008’s housing bubble. According to Chavez it’s unlikely another bubble will happen again soon because of the fixed interest rates the circumstances are different.

Photo Credit: Marlon Marshall Parungao

Ismael Chavez began his real estate career in 2007, right before the market crash. “Those were dark times for the real estate industry, but the experience made me a stronger and better REALTOR®. I care about my clients,” he says. Shortly after the housing bubble, he expanded his practice and formed his team of agents operating under the business name of TEAM ChavezHomes at CENTURY 21 Discovery located in Fullerton, CA.

Chavez is optimistic about the future of the industry.

Ismael, what are some tips you can give future home buyers and sellers?

“It’s a seller’s market; we get many buyers but we have a shortage of homes for sale. It’s a great opportunity for those who’ve been thinking of moving and selling their homes. Although there’s never a wrong time to buy, home buyers will have to be competitive and focused during their search!”

We’ve added some extra pointers for both Buyers and Sellers below.  Happy house hunting.

About the Author: Mariella Reyes, is an Independent Content Writer for TEAM ChavezHomes of CENTURY 21 Discovery.  She’s worked as a content writer and producer for brands in the industries of escrow, mobile, fashion, plastic surgery, and beauty, and was the Marketing Coordinator during her time on the Board of Directors for Lean IN Los Angeles in 2016-2017. You can contact her at: mariella.reyesm@gmail.com

 

CENTURY 21 Rebrand

By Suzy Lins
April 14, 2018

We have been a member of the CENTURY 21® System for 32 years. In March, they introduced a complete rebrand of the 47-year-old company and we are thrilled.

The new look is modern, clean and aligns with the new mission: Defy Mediocrity and Deliver Extraordinary Experiences. This mirrors the mindset we have at CENTURY 21 Discovery that earned us our reputation of quality customer service and integrity.  We are challenging everyone in the industry to be relentless and obsessed with better because ALL our clients deserve it.

The new look was revealed several weeks ago and we just get our hot little hands on the images. I’m like a kid in a candy story and excited as we begin to unveil our brand-new look at CENTURY 21 Discovery. Stay tuned as we roll it out.

Watch this for a sneak peek of our new look!

 

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

The Brand of the Future

By Joe Lins
October 27, 2017

I recently had the opportunity to chat with new Century 21 President and CEO Nick Bailey. He shared his vision of how this iconic brand is positioning itself to be the brand of the future by being innovative and relevant.

Century 21 is preparing for the next generation of real estate to come. He challenged the brand affiliates to double transactions in the next five years all while having fun.

I’m excited about the future of Century 21 and what we’re doing. Come hang out with the cool kids to see what we’re all about.

Meet Nick and check out our conversation here.


About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.

LinkedIn Pro Tips

By Guest Blogger
August 13, 2017
*This was originally published on the official blog of Century 21® on August 11, 2017

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.

Choose the right photos.

When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.

Optimize your bio for real estate.

Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.

Include your awards and accolades.

Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.

Use media files efficiently.

When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.

Publish content to generate leads.

One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.

Build your network.

Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.

Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!

*Article reprinted with permission of Century 21 Real Estate LLC.

Who’s YOUR Super Squad?

By Joe Lins
June 16, 2017

Real estate agents wear a lot of different hats and manage multiple things throughout each real estate transaction. They’re kind of like a Super Hero. Successful real estate agents have a team of professionals behind them that they rely on to assist with the process. For a smooth transaction to occur a lot of behind-the-scenes activity takes place. Agents must interact with and coordinate everything from the escrow company, lender, and transaction coordinator to the termite company, painter and home inspectors to name just a few. And if a transaction runs into a snag, the agent should be able to turn to their broker or manager for guidance. Many clients are unaware of all the work that takes place on their behalf.

Our CENTURY 21 Discovery agents are fortunate to have an on-site team that they can depend on. They have full access to this team without going through a gate-keeper or being left on hold or waiting for someone to return an email. We call them our #SuperSquad.  Our agents know that at every step of the transaction we’ve got their back.  Every great real estate agent needs a #SuperSquad like this. Who’s yours?

Joe Lins

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.

Follow the 80/20 Rule for Success in your Real Estate Career

By Stephanie Goedl
June 8, 2017

This is video number four in our series “When Preparation Meets Opportunity.” This one covers what really IS our job as REALTORS®. A lot of people get this a little bit confused and find themselves wandering in this crazy game but I have a couple of tips to keep you on track. First remember, mornings are for creating business and afternoons are for doing business.

When you get into what your job actually is there are five items that you should spend 80% of your time focusing on and learn to master.

Prospecting and Lead Follow Up:
The first one is prospecting and lead follow-up. What category does that fall under? Easy, creating business. If you’re not doing this crucial part of your business in the morning, you won’t have any business to do in the afternoon. So make sure this is your number one priority each and every day. You wake up every day at 0…unemployed. What are you going to do every single day to get that job?

Presenting:
The second part of our job is presenting, going on those appointments. Guess what? We can’t do that without prospecting. Practice your presentation skills.

Negotiate Contracts:
The third part of our job is to negotiate contracts. Once you find yourself prospecting, you’re getting more appointments and you’ll start to negotiate more and more so that is something you definitely want to master.

Conversations with Sellers:
Number four is being able to ask for price reductions.  Sometimes that’s a difficult conversation to have with our sellers but that is a part of our job that we do need to master as well.

Qualify your Buyers:
Number five is to work with highly qualified buyers. This is something that is so important to our business. By highly qualified I mean you’ve taken the time to ask the right questions and not just pre-qualify with your lender but pre-qualified them as far as knowing what they want, their time frames, and make sure all the decision-makers are there so you don’t find yourself spinning your wheels for months at a time.

For new agents I have a tip for you, if you spend two weeks on number one, prospecting and lead follow-up, I guarantee you numbers 2-5, the presenting, negotiating, price reductions and working with highly qualified buyers are going to fall into place. You will find yourself busy, productive and successful as well.

Those 5 things that I just mentioned, that’s really where you should spend 80% of your time as agents. The rest of your time, that 20%, should be spent on administrative parts of your job: your paperwork, working with your transaction coordinator, the other agents, etc.  A lot of agents get that switched so they’ll spend 80% of time on their paperwork and let the other parts of our job fall by the wayside and then they start at Ground Zero again. Remember spend 80% of your time on the creating your business part and 20% of your time on the administrative and you will be very successful. So with that, thank you and I hope you picked up some great tips.

 

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

The Value of a CRM

By Joe Lins
June 1, 2017

Let’s talk about the value of a CRM (Client Relation Management System) and how you can utilize it to help you have a successful real estate career. Check out this short video from our Preparation Meets Opportunity series.

Joe Lins photo

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.