One of my goals as a Broker/Owner of a real estate company is to have our agents be the most professional and ethical Realtors in the business. I serve on the Board of Directors for the Pacific West Association of Realtors and there are some issues and common themes that are coming across our violations desk. Some of these issues include “Coming Soon” signs without the proper exclusionary forms filed with the MLS and another is improper outdoor signage. It drives me crazy because these violations are completely avoidable if you know the rules. In this episode of our podcast I discuss how to avoid these and other violations to stay out of the “Realtor Doghouse”.
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About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
I recently had the opportunity to interview one of our top agents about what a day in her life looks like. This was a great conversation with Shonnie Jones of Jones Team Real Estate and she gave some valuable insight into what it takes to be a successful Realtor.
Listen to our podcast to learn how a successful agent spends their day.
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Watch the video of the podcast here:
About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
The Buyer Interview is the initial meeting with your buyer to find out what their real estate goals and aspirations are. This is important because once you figure out what your client wants you can do a better job of finding that property for them. Our value as a Realtor is finding the house that is good for them. The only way you can do that is by asking questions and building buyer loyalty.
Listen to our podcast to learn what questions to ask when interviewing buyers.
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If you would like a copy of our Buyer Interview Questionnaire we would be happy to share it with you! Just email us at Careers@C21Discovery.com. To get the latest podcast episodes subscribe on iTunes, Google Play or Podbean.
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
To succeed in real estate you need to continually work on your presentation skills, negotiating skills and be up to date on the current industry forms. In this episode of our podcast, Stephanie Goedl and Joe Lins discuss the importance of training in your real estate career.
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Watch the video of the podcast here:
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
There’s a time and a place to be a perfectionist but sometimes you just need to get out there and take care of business. In this podcast episode, Joe and Stephanie discuss the pitfalls of getting ready to get ready to get ready.
Listen to the podcast here:
Watch the video of the podcast here:
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
Staying on track during the holidays can be a challenge for real estate agents. Agents who take the month off, who stop working, stop prospecting, find themselves in a huge slump in January and February.
Here are some tips to stay on track during the holidays to ensure a successful start in the new year.
Role Play
December is a great time to practice your scripts and role play. Brush up on your skills that need work.
Prospect and Lead Generation
Now is the time to do some aggressive lead follow up. Follow up with clients you worked with this year. Follow up with the buyers you were working with who took themselves out of the game and didn’t buy anything. Give them a call and let them know that right now there is a nice inventory to choose from. Take them out to look at some homes.
Refresh Your Listing Presentation
Update your listing presentation with new information and a new look for the new year.
Goal Setting
If you haven’t done it already, you need to sit down and set your goals for the new year. Once you’ve established your goals, then define the steps that you need to take to achieve those goals.
Your clients and SOI are probably making goals too! This the time of year people have more down time and are having conversations with family members about finding their first home or their next home. Give them a call to see how you can help them achieve that goal in the new year.
Balance
You don’t need to work 12 hour days during the holidays to start the new year off right. Have some balance in your life to enjoy this time with family and friends. Just don’t completely abandon your business through the holidays or you’ll be caught behind the 8 Ball come January 1st.
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
Real Estate agents are often the first line of defense in preventing wire fraud. Let your clients know upfront how you communicate. You may want to add a disclaimer on your email signature stating that you never send sensitive financial information via email. Insist they do the same. Here are some additional security measures your clients should take:
About the Author:Chris Smithis a Senior Loan Officer (NMLS #253394) with New American Funding. For more information about home financing you may contact him at 714.401.5921.
*Reprinted with permission from New American Funding. Licensed by the California Department of Business Oversight under the Residential Mortgage Lending Act – License #4131117 Broker Solutions Inc. dba New American Funding (NMLS #6606) Corporate Office is located at 14511 Myford Road, Suite 100, Tustin, CA 92780. 800.450.2010
By Guest Blogger
August 13, 2017 *This was originally published on the official blog of Century 21® on August 11, 2017
As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.
Choose the right photos.
When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.
Optimize your bio for real estate.
Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.
Include your awards and accolades.
Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.
Use media files efficiently.
When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.
Publish content to generate leads.
One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.
Build your network.
Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.
Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!
*Article reprinted with permission of Century 21 Real Estate LLC.
Real estate agents wear a lot of different hats and manage multiple things throughout each real estate transaction. They’re kind of like a Super Hero. Successful real estate agents have a team of professionals behind them that they rely on to assist with the process. For a smooth transaction to occur a lot of behind-the-scenes activity takes place. Agents must interact with and coordinate everything from the escrow company, lender, and transaction coordinator to the termite company, painter and home inspectors to name just a few. And if a transaction runs into a snag, the agent should be able to turn to their broker or manager for guidance. Many clients are unaware of all the work that takes place on their behalf.
Our CENTURY 21 Discovery agents are fortunate to have an on-site team that they can depend on. They have full access to this team without going through a gate-keeper or being left on hold or waiting for someone to return an email. We call them our #SuperSquad. Our agents know that at every step of the transaction we’ve got their back. Every great real estate agent needs a #SuperSquad like this. Who’s yours?
About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.
This is video number four in our series “When Preparation Meets Opportunity.” This one covers what really IS our job as REALTORS®. A lot of people get this a little bit confused and find themselves wandering in this crazy game but I have a couple of tips to keep you on track. First remember, mornings are for creating business and afternoons are for doing business.
When you get into what your job actually is there are five items that you should spend 80% of your time focusing on and learn to master.
Prospecting and Lead Follow Up: The first one is prospecting and lead follow-up. What category does that fall under? Easy, creating business. If you’re not doing this crucial part of your business in the morning, you won’t have any business to do in the afternoon. So make sure this is your number one priority each and every day. You wake up every day at 0…unemployed. What are you going to do every single day to get that job?
Presenting: The second part of our job is presenting, going on those appointments. Guess what? We can’t do that without prospecting. Practice your presentation skills.
Negotiate Contracts: The third part of our job is to negotiate contracts. Once you find yourself prospecting, you’re getting more appointments and you’ll start to negotiate more and more so that is something you definitely want to master.
Conversations with Sellers: Number four is being able to ask for price reductions. Sometimes that’s a difficult conversation to have with our sellers but that is a part of our job that we do need to master as well.
Qualify your Buyers: Number five is to work with highly qualified buyers. This is something that is so important to our business. By highly qualified I mean you’ve taken the time to ask the right questions and not just pre-qualify with your lender but pre-qualified them as far as knowing what they want, their time frames, and make sure all the decision-makers are there so you don’t find yourself spinning your wheels for months at a time.
For new agents I have a tip for you, if you spend two weeks on number one, prospecting and lead follow-up, I guarantee you numbers 2-5, the presenting, negotiating, price reductions and working with highly qualified buyers are going to fall into place. You will find yourself busy, productive and successful as well.
Those 5 things that I just mentioned, that’s really where you should spend 80% of your time as agents. The rest of your time, that 20%, should be spent on administrative parts of your job: your paperwork, working with your transaction coordinator, the other agents, etc. A lot of agents get that switched so they’ll spend 80% of time on their paperwork and let the other parts of our job fall by the wayside and then they start at Ground Zero again. Remember spend 80% of your time on the creating your business part and 20% of your time on the administrative and you will be very successful. So with that, thank you and I hope you picked up some great tips.
About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.
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