A database is a fundamental piece of a real estate agent’s toolkit. Creating a database and keeping it current requires diligence on the part of the agent. In this episode of our podcast we discuss how to create a database from scratch. Ticor Title Executive Collin Frangie provides valuable insight and tips on the process.
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About the author: Joe Lins is President, CEO and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide, contact Joe at 714.626.2069.
The proper mindset is crucial in any business but it’s extremely important in real estate. As sales people, real estate agents deal with rejection almost on a daily basis. Agents have to go out and “pound the pavement” each day to earn a paycheck. Having the right mindset can make or break a career. Right now, we’re in the middle of COVID-19 and a positive mindset will keep you on track, even on the most challenging days.
This episode of our podcast talks about having that positive mindset as you pivot to the new way of doing business.
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About the author: Joe Lins is President, CEO and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide, contact Joe at 714.626.2069.
Real Estate is all about relationships. Right now, in the middle of the COVID-19 pandemic, it can be a challenge to establish and nurture relationships when our face-to-face meetings are limited. In this episode of our podcast I talk with real estate agent Jacob McCann to learn his tips on how to master client relationships in a virtual world.
Prefer audio? Listen to the podcast here:
About the author: Joe Lins is President, CEO and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.
In this episode of our podcast, I talk with our Communications Director, Suzy Lins, about why an agent should be “Coachable”. Full disclosure, she is also my wife.
Suzy explained how we have a marquee outside our building that we use for marketing our listings and promoting our agents or community events. We also utilize it for recruiting purposes and put up recruiting posts a few times a month. One of my favorites is “Looking for sports minded people – We are hiring!” I like this post because it generates a ton of activity and phone calls. Most people think we want sports minded people because they tend to be competitive. That’s partially true. We definitely need agents like that in this competitive industry of ours. There’s also another reason. We want people who are coachable.
My favorite recruiting post on our marquee.
What does it mean to be coachable?
I use a lot of sports metaphors in my business because you can learn a lot from team play. Sports-minded people are typically coachable and agents, especially newer agents, must be able to follow instructions from their “coach”. Coachable means you are able to listen to what your coach, manager or broker has to say and then do it unconditionally to achieve success as a result. Are you the type that goes out and asks five or ten more people their opinion and get totally confused and sidetracked? That’s not coachable.
Who should be your coach?
The first person you should got to is the broker or manager of the office. If they are not the type of leader who can coach you, they may have somebody they can refer you to. It may be a professional coach, like Brian Buffini or Mike or Tom Ferry or others like that. It could even be one of your peers in the office if they have a mentor system set up for agents.
Let’s talk about competition
Your number one competitor is you, the man in the mirror. You have to establish your goals and hold yourself accountable. You’re also competing with different agents out there from other firms that have different ways of doing business. You have to pick your way of doing business and compete on that level. You need to strive to be the very best in what you do. If you want to be part of the top 10% you have to do what the other 90% aren’t willing to do. It’s not that difficult.
What makes an agent coachable?
Don’t second guess your coach
Do exactly what your told to do – Don’t resist
Implement what they advise you to do
Trust your coach
Be open and honest with your coach
Listen to the full podcast here:
About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact Joe at 714.626.2069.
One of my goals as a Broker/Owner of a real estate company is to have our agents be the most professional and ethical Realtors in the business. I serve on the Board of Directors for the Pacific West Association of Realtors and there are some issues and common themes that are coming across our violations desk. Some of these issues include “Coming Soon” signs without the proper exclusionary forms filed with the MLS and another is improper outdoor signage. It drives me crazy because these violations are completely avoidable if you know the rules. In this episode of our podcast I discuss how to avoid these and other violations to stay out of the “Realtor Doghouse”.
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About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
To succeed in real estate you need to continually work on your presentation skills, negotiating skills and be up to date on the current industry forms. In this episode of our podcast, Stephanie Goedl and Joe Lins discuss the importance of training in your real estate career.
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Watch the video of the podcast here:
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
There’s a time and a place to be a perfectionist but sometimes you just need to get out there and take care of business. In this podcast episode, Joe and Stephanie discuss the pitfalls of getting ready to get ready to get ready.
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Watch the video of the podcast here:
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
Staying on track during the holidays can be a challenge for real estate agents. Agents who take the month off, who stop working, stop prospecting, find themselves in a huge slump in January and February.
Here are some tips to stay on track during the holidays to ensure a successful start in the new year.
Role Play
December is a great time to practice your scripts and role play. Brush up on your skills that need work.
Prospect and Lead Generation
Now is the time to do some aggressive lead follow up. Follow up with clients you worked with this year. Follow up with the buyers you were working with who took themselves out of the game and didn’t buy anything. Give them a call and let them know that right now there is a nice inventory to choose from. Take them out to look at some homes.
Refresh Your Listing Presentation
Update your listing presentation with new information and a new look for the new year.
Goal Setting
If you haven’t done it already, you need to sit down and set your goals for the new year. Once you’ve established your goals, then define the steps that you need to take to achieve those goals.
Your clients and SOI are probably making goals too! This the time of year people have more down time and are having conversations with family members about finding their first home or their next home. Give them a call to see how you can help them achieve that goal in the new year.
Balance
You don’t need to work 12 hour days during the holidays to start the new year off right. Have some balance in your life to enjoy this time with family and friends. Just don’t completely abandon your business through the holidays or you’ll be caught behind the 8 Ball come January 1st.
About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.
There are some things you can do to help ensure the home appraisal process goes smooth. See this checklist provided by the residential appraisal management company PropertyRate.
About the Author:Chris Smithis a Senior Loan Officer (NMLS #253394) with New American Funding. For more information about home financing you may contact him at 714.401.5921.
One of my pet peeves are poor quality photos of real estate listings. It drives my crazy! I get it that not all properties are “photogenic” but there are some basic things you can do to make sure the photos of your listing look good. Do me AND your client a favor and check out my Do’s & Don’ts of Real Estate Photography.
About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.
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