Century 21

Homeowners Insurance Purchasing Tips

By Stephanie Goedl
July 21, 2015

I recently had the opportunity to interview Michael Williams of Williams Insurance Brokers as part of our Community Conversations Series. He offered some great insight and tips on what to consider when purchasing Homeowners Insurance. Watch the full interview below. Remember, when purchasing Homeowners Insurance always consult your professional insurance agent when you begin the home buying process.

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

CENTURY 21 Discovery Visits the Comic Book Hideout

By Stephanie Goedl
May 1, 2015

This Saturday, May 2nd is Free Comic Book Day. I had to opportunity to talk with Glynnes Pruett of the Comic Book Hideout in Downtown Fullerton about her shop and the events for the day. The Hideout has been voted the Best Comic Book Store in Orange County by OC Weekly and the OC Register. After taking a tour of the shop I can see why it’s so popular. Check out our conversation below.

The Comic Book Hideout will be open on Free Comic Book Day from 9am-8pm. Stop on by this Saturday for your free comic book. This is another reason why we love this community.

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Videolicious is a great marketing tool for Real Estate Agents

By Suzy Lins
April 21, 2015

Recently, a group of our professional REALTORS® attended a webinar by Alan Haburchak of Videolicious. Videolicious is an app you can use to create on the spot videos. It’s a great marketing tool for real estate agents to use to create a Listing Video, a “Come Check out my Open House” video or even a Client Testimonial video. It’s all done on your iPhone or iPad. Within about 15 minutes you can create the video and send it out to your social media sites, email to clients or upload to YouTube.

I know most of us don’t like how we look in photos let alone in videos. It took me a bit to get over how I looked on screen. But then I realized…that’s how I look. It was a blow to my ego but I got over it. If you can’t get over it and still don’t want to be on screen you can do a voice over of video clips and photos to create a marketing video.

I put together this short Videolicious video to show our agents just how easy it is and to motivate them to give it a try.

Our CENTURY 21 Discovery agents have access to an upgraded version of the app because of a partnership with Century 21 and Videolicious. Right now it’s only available on IOS products but there are plans for an Android version soon. Once you give it a try you’ll be amazed at how easy it is to use!

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

Your Digital Presence is an Extension of Your Business Card

By Suzy Lins

February 9, 2015

Why does a real estate agent need a digital presence? During a recent New Agent Orientation at our firm I explained to our new recruits why they need a digital presence. What exactly is a digital presence? Simply, it means your online activity through either your website or blog, social media, comments you made on a video, etc. When someone looks you up online, all these should appear in that search. I like to think of it as an extension of your business card. That’s why it’s so important for REALTORS® to have some sort of digital presence.

Your digital presence is an extension of your business card.

Your digital presence is an extension of your business card

According to National Association of REALTORS® (NAR) 2014 Profile of Home Buyers and Sellers, 40 percent of buyers and 38 percent of sellers found their agent through a referral from a family member or friend. That same report stated that two-thirds of buyers and 70 percent of sellers only interviewed one agent before they found the one they wanted to work with. Most clients are not shopping around for agents once they get that referral but there is a pretty good chance they are checking you out before they call you. Google yourself to see what shows up. Is this a good representation of you and your business?

The same NAR research showed that 92% of buyers used the internet in some way during the home buying process. Many buyers find the homes they are interested in online and sellers go to third-party aggregator sites to get an idea of what their home is worth but very few find their agent online. The reality is that everybody knows somebody who knows somebody who is in real estate. If not, they’ve been living under a rock! If I was looking someone to help me make the biggest purchase of my life, first, I’d get a referral and then I would probably check them out before I called them. I’d “Google” them. That’s why it’s so important for real estate agents to have a digital presence that is current.

While there are a lot of ways to beef up your digital presence, these are the 3 things I tell our agents to focus on right away:

  • LinkedIn – Get a LinkedIn profile with a professional photo and complete the profile with your experience, education, certifications, volunteer work, etc. If you don’t have a professional photo headshot, get one. We have a local photographer that will take 12 professional portraits with the proper lighting and background and give it to you on a disk for $75. You own the photos and can use them across all your marketing efforts. On that same note, if your photo is more than five years old get a new one. It drives me crazy when I see agents use a photo from 20 years ago. I hate to break it to them that they don’t look anything like that anymore.
  • Website – Get a personal website. There are plenty of affordable websites out there for real estate agents. Through Century 21 every agent in the system is provided a free website. These are template based sites that allow the agent to personalize them with their own information. FYI – Most buyers will probably not go to an agent site to start looking at homes. They will most likely go to sites like Zillow, Realtor.com, Trulia, etc. But when that potential client does research you, that site will come up in their search results. It’s another way to show you’re knowledgeable and legit.
  • Facebook – For those who are already on Facebook I recommend they create a Facebook business page. This is an easy way to market yourself and your listings within your own circle of influence. Facebook business pages also have the ability to do micro-targeted advertising at just dollars a day. It’s a great tool for advertising that new listing or an Open House. Also, since Facebook is the largest social media site out there it will appear high in a search engine ranking when you get “Googled”. One other thing I tell our agents is that if they are going to have a Facebook business page they need to post to it regularly. I suggest a minimum of three times per week. You don’t want people coming across your Facebook page only to see you haven’t posted anything in six months. That looks like you don’t care and are not engaged in your business. Plus Facebook makes it easy. You can schedule your posts in advance.

Additionally, I recommend that every agent set up a free profile on third-party real estate sites like Realtor.com, Zillow, Trulia. These sites allow you to customize your profile, show your recent sales/listings and even get client reviews.

There are many more ways for agents to market themselves, but this is what we recommend to our agents as they begin to develop their digital presence. Remember, just think of it as an extension of your business card.

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

What’s Your Value?

By Joe Lins

January 5, 2015

Our Leadership Team at CENTURY 21 Discovery recently held our annual strategic planning meeting for 2015. At that meeting we set aside a portion of the day to review and discuss our Value Package. We wanted to make sure every member of our team knew the value of what we provide to the agents at our firm as well as being associated with the Century 21® brand.

A few months before we presented it at our Strategic Planning Meeting, the owners and Chief Operating Officer sat down to review and update everything we provide to our agents when they come to work at CENTURY 21 Discovery.

I include this value package review process as part of my weekly coaching session with our agents. A Value Package should be a part of every REALTORS® arsenal that they bring out when they meet with a potential client or go on a listing presentation. It can be as simple as bullet points of the services provided to the client and how it will benefit them. Whatever format it is, it should be what sets you apart from the other guys.

Value

I do this every time I recruit a new agent or counsel a current agent who is being wooed by another brokerage. I have to show them what we offer versus what they will get at another firm. Just like the agents who are competing for listings with other agents we are competing for good agents with other firms.

Along with all the training, office equipment and supplies we provide to every agent, I have to remind them about the 40 years of branding that Century 21 has. Aligning with the most recognized brand in the industry allows the agent instant recognition of what they do. Alignment with XYZ Company does not promote this sense of stability and longevity with today’s consumer. I also explain that being a part of our firm ensures a high level of support and knowledge they probably won’t get from a competing firm.

Here’s a story to highlight what I mean. In California, they rolled out a new Residential Purchase Agreement (RPA) in November of 2014. Months before it came out members of our leadership team attended seminars and classes to learn about the new RPA so we could train our agents. Over a period of weeks we held classes to ensure our agents were familiar with the new contract once it came out.

By the time the new RPA became a requirement our CENTURY 21 Discovery agents were well versed in it and ready to do business. Our agents encountered many, many agents on the other side of transactions who either had no clue that there WAS a new RPA or if they did, they had not been trained on it. Their brokerage had not prepared them for a major change in the industry. I even had one agent ask me if I would train the agent on the other side of her transaction. I said, “Of course!” I’d rather have our agents in a transaction with other agents who know what they are doing.

The value our firm provides to our agents encompasses the basics like office supplies and equipment along with the bigger things like training, knowledge and a pro-active involvement in industry changes. That’s our value. What’s yours?

Joe Lins photo

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.

Giving Tuesday Celebrates Giving

By Suzy Lins

December 2, 2014

Today is the 3rd Annual Giving Tuesday, a global day of giving back. It’s the Tuesday after we give thanks (Thanksgiving) and the Tuesday after getting great deals (Black Friday, Cyber Monday). What a nice way to kick off the holiday season!

CENTURY 21 Discovery celebrated our version of Giving Tuesday exactly two weeks ago. Our Celebrate Giving with CENTURY 21 Discovery charity event is our annual fundraiser where we get together for a night of dinner, bidding on auction items and a little fun to raise money for local charities in our community.

It’s always held the week before Thanksgiving to kick off the season of giving and it’s usually on a Tuesday. This was our 20th year of the event.

Our first event started out as a little dinner and small auction at a local Italian restaurant to raise some money for a charity. It was just agents, a few spouses and some title reps. Over the years we started inviting clients and others in the community. We’ve had to move to a larger venue twice to accommodate our growing guest count.

We are excited that it has grown, because it’s important to all of us at CENTURY 21 Discovery to give back to the communities we serve. Since its inception we have raised over $279,000 for local charities and this year we raised $19,000 in one night!

Many of our agents serve on non-profit boards or volunteer with organizations in the community. We encourage that and are proud of that because it’s part of our Core Values and it sets us apart from other firms in this industry. We at CENTURY 21 Discovery are grateful for all the #Unselfies who came out for this year’s event to help us make a difference even though we were two weeks early!

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000

Community News – St. Jude Northwest Tower Completion

By Stephanie Goedl

November 7, 2014

I’m excited for my first post on the CENTURY 21 Discovery Blog to be about something that is near and dear to my heart. Our office is located in Fullerton which is in the hub of North Orange County, California. Across the street from our office is St. Jude Medical Center. This medical facility is a cornerstone of the community and provides high quality medical care as well as jobs to the area.

St. Jude is near and dear to my heart because it’s where I was born, I volunteered there in high school, I am currently a member of the St. Jude Hospital Guild and also serve on the Patient Advisory Council. As REALTORS® we are educated in the communities we serve by staying up to date on the neighborhood schools, parks, shopping and of course the local medical facilities.

A little over a year ago I had the opportunity to interview Lee Penrose, CEO of St. Jude Medical Center, as part of our CENTURY 21 Discovery Community Conversations video series. That video was about the construction that was going on of the Northwest Tower at the center.

Tomorrow, November 8th, the four-story tower will be open to the public for tours from 11-2. The new building will house state of the art surgical suites along with a new pharmacy, radiology, a “healing garden” and my favorite, a new cafeteria!

It’s been great to have a front row seat from our office watching the Northwest Tower being built. This facility will be an amazing addition to our community. I hope you can take advantage of this opportunity to take behind-the-scenes tour and interactive demonstrations before its open for business. Having this first class facility in our own backyard is benefit to all who live and work in North Orange County.

About the author: Stephanie Goedl is the Chief Operating Officer of CENTURY 21 Discovery. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

4 Key Take-Aways from the C.A.R. Expo

By Joe Lins

October 20, 2014

Two weeks ago I had the opportunity to attend the California Association of REALTORS® (C.A.R.) Expo in Anaheim. There were 9,000 to 10,000 attendees at the three day event. In between the learning and networking I also gained insight into what to expect from the 2015 housing market in the Forecast presented by C.A.R. Chief Economist Leslie Appleton-Young. It was great to make new friends and run into some old ones. One of the highlights was listening to a dear friend Terri Sjodin give her tips on crafting persuasive presentations.

TerriSjodin

Joe Lins, Terri Sjodin, Stephanie Goedl at the 2014 C.A.R. Expo

In an earlier post I said I would be giving an update on my key take-aways, so here they are:

1) What is your Value Package?

This topic was a central theme in most of the presentations I attended. A Value Package basically means: What value do you provide to your clients and in my case, our agents.

All REALTORS® need to have a list on paper and committed to memory the services you will provide to your clients and what sets you apart from your competitors. This should include what you know about the markets you serve that can’t be found online. Your micro-market knowledge will set you apart from the third party aggregator websites like Zillow, Trulia, and establish you as the go to person in your market. Your Value Package should be part of your Listing Presentation and listed on your website.

Our management team recently reviewed and updated our firm’s Value Package which will allow us to articulate the value of being associated with our company to our agents as well as the agents we want to recruit. In a recent coaching session I presented our Value Package to the agents and explained that they need to model their own Value Package after our company Value Package.

2) Education

C.A.R. provides a variety of education to its members which include continuing education, professional development classes and designations/certifications to distinguish you as a specialist in a particular niche of the industry. You have the ability to choose your own learning experience: Live Lecture or Face2Face at your local association, Remote Learning and Online classes as well as Home Study programs. One of my favorites is the online 12 session course for new agents. As professional REALTORS® we need to stay educated to be relevant in an evolving industry.

3) Track your Business

REALTORS® need to know where their business is coming from. Take the time to ask why or where a client found you so you can track which marketing efforts are working. If the bulk of your clients are coming from a specific tool: emails, Just Listed postcards or an online ad then focus you efforts on those areas where you are getting the best results.

4) Real Estate Office Layouts are changing

The physical layout of the real estate office is evolving into a new model. Sitting around a conference table in a board room is no longer as effective as it once was. Progressive firms are changing this style of doing business by providing a more relaxed and informal meeting area that features chairs around a coffee table. Kind of like sitting in a client’s living room.

I learned a lot at the 2014 C.A.R. Expo and at the end of each day I thought my head would explode with all the information coming at me. These key take-aways will allow me to improve my business and provide an even better environment to allow our REALTORS® to be more progressive, passionate and professional.

Joe Lins photo

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.

4 Reasons Why I Love This Real Estate Market

By Joe Lins

September 23, 2014

I LOVE this real estate market! It’s a great time for all parties involved in the process. It’s markets like this that remind me why I got into real estate…to help people buy and sell homes.

Here are 4 reasons why I love this market:

1) Buyers offers are being accepted

Buyers actually have a chance of buying a home without being out bid by investors. Investors have made a lot of money over the past few years and good for them! As home prices have slowly inched up investors are not as prevalent which allows buyers, especially first time home buyers, to get the home they want.

2) Buyers can afford a home

People who want to buy a home are able to do so because interest rates are still very low. The Federal Reserve recently announced that it would keep interest rates low for now which is good news for borrowers. In addition, in our local Orange County market home prices are appreciating at a reasonable rate.

3) Technology is helping the home buying process

I know there are a lot of people in the industry who are freaking out about the potential Zillow-Trulia merger and the affects of other third party sites on the information available to the public. They think this will take the place of the professional REALTOR®. I don’t believe that mindset. Now, buyers have the ability to make better choices because of the technology available to them. They can research everything from neighborhoods and schools to crime rates and interest rates. Now, sellers can go onto Zillow and get a Zestimate of their property, this provides an opportunity for the REALTOR to educate (or re-educate) the seller on the actual comps for their home.

BuyerSeller

 

4) Homes are being sold for fair market value

It’s a true market where neither the buyer nor seller has a distinct advantage over the other. Sellers can still achieve top dollar without the fear of leaving money on the table if they had waited. Buyers can make quality purchase decisions without the fear of being priced out of the market. Both parties are able to achieve their definition of success, which rarely happens in any market.

The REALTORS who truly understand this are succeeding in helping people buy and sell homes through their micro-market knowledge and keen negotiating skills. After all, isn’t that why we got into this business?

Joe Lins photo

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.

5 Easy Tips for Success in Real Estate

By Joe Lins

August 27, 2014

Not every agent in the real estate business succeeds. There are a variety of reasons why. We have come up with 5 very basic and easy things that you should be doing to help you succeed in real estate.

phone

1) Answer your phone

This sounds like a basic thing that all agents should do, right? You’d be surprised at how many agents look at their phone when it rings and don’t answer it because they don’t recognize the number. Every call that comes in is a potential lead or advocate for you and your business. When you have the reputation of actually answering your phone more people will be calling you. Your phone will ring more…that’s a good thing!

2) Return phone calls

How many times have you called another agent about their listing and not received a return call back. Not only is it rude and unprofessional but it’s a violation of the REALTOR® Code of Ethics that state that agents cooperate with other brokers. Don’t be that guy! Take that few minutes to return phone calls.

3) Put all incoming phone numbers and emails into a client management database

What do most successful entrepreneurs have in common? A very rich database of clients, prospects and advocates. There are several client management systems (also called client relationship management (CRM) systems) out there. Some are software you install on your computer and others are cloud/internet based systems. Here is a guide to some of the CRM systems out there.

CENTURY 21 Discovery offers a CRM called Market Leader, Inc. in its Business Builder tool that allows agents to manage contacts, schedule and send emails/reminders along with a complete marketing campaign center with templates for flyers, newsletters, postcards, etc. Get a client management system and use it.

4) Listen to your Broker/Manager

Nobody is more interested in your success than your Broker/Manager. They don’t make money unless you make money. They should be providing the tools, systems and training you need to succeed. Listen to them.

5) If your Broker/Manager is not providing the tools, systems, training to succeed…change firms!

If your Broker/Manager isn’t offering you tools, systems and training or they aren’t mentoring you and you’re competing with them for business it’s time to change firms. Find one who has the tools, systems and training that fit your needs and make that move. Your success depends on it.

Joe Lins photo

 

About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.