By Joe Lins
August 27, 2014
Not every agent in the real estate business succeeds. There are a variety of reasons why. We have come up with 5 very basic and easy things that you should be doing to help you succeed in real estate.
1) Answer your phone
This sounds like a basic thing that all agents should do, right? You’d be surprised at how many agents look at their phone when it rings and don’t answer it because they don’t recognize the number. Every call that comes in is a potential lead or advocate for you and your business. When you have the reputation of actually answering your phone more people will be calling you. Your phone will ring more…that’s a good thing!
2) Return phone calls
How many times have you called another agent about their listing and not received a return call back. Not only is it rude and unprofessional but it’s a violation of the REALTOR® Code of Ethics that state that agents cooperate with other brokers. Don’t be that guy! Take that few minutes to return phone calls.
3) Put all incoming phone numbers and emails into a client management database
What do most successful entrepreneurs have in common? A very rich database of clients, prospects and advocates. There are several client management systems (also called client relationship management (CRM) systems) out there. Some are software you install on your computer and others are cloud/internet based systems. Here is a guide to some of the CRM systems out there.
CENTURY 21 Discovery offers a CRM called Market Leader, Inc. in its Business Builder tool that allows agents to manage contacts, schedule and send emails/reminders along with a complete marketing campaign center with templates for flyers, newsletters, postcards, etc. Get a client management system and use it.
4) Listen to your Broker/Manager
Nobody is more interested in your success than your Broker/Manager. They don’t make money unless you make money. They should be providing the tools, systems and training you need to succeed. Listen to them.
5) If your Broker/Manager is not providing the tools, systems, training to succeed…change firms!
If your Broker/Manager isn’t offering you tools, systems and training or they aren’t mentoring you and you’re competing with them for business it’s time to change firms. Find one who has the tools, systems and training that fit your needs and make that move. Your success depends on it.
About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.