Author: Stephanie Goedl

Fall Selling Season: What Homeowners Should Know

By Stephanie Goedl
August 21, 2025

The transition from summer to fall often signals a shift in the real estate market. With the school year beginning, many sellers put their plans on pause. For the determined or motivated seller, this can actually be an advantage. With fewer homes on the market, their property has a greater chance to shine. At the same time, many casual buyers step back during the fall months, which means those who are still searching are highly focused and ready to make a move.

Here are some practical ways homeowners can help their listings stand out during this time of year:

Curb Appeal Matters More Than Ever

  • Seasonal landscaping: Keep lawns neat, shrubs trimmed, and add simple pops of color with potted mums, marigolds, or pumpkins by the front entry.
  • Exterior refresh: Pressure wash walkways, clean gutters, and add a fresh welcome mat for a crisp, cared-for look.
  • Lighting: With shorter days, good exterior lighting is key. Update porch lights or add pathway lighting to make evening showings warm and inviting.

Inside Staging with a Seasonal Touch

  • Cozy accents: Layer in subtle seasonal touches like throw blankets, warm-toned pillows, or a bowl of fresh apples or a vase with fall foliage to bring in a seasonal vibe.
  • Declutter and neutralize: Keep holiday décor minimal. A few tasteful pieces can add warmth, but too much can distract buyers from the home itself.
  • Maximize natural light: Clean windows, pull back curtains, and add warm lighting to keep spaces bright and welcoming, even on overcast days.

Pro Tips for Agents to Share with Clients

  • Smart upgrades: Small investments such as a coat of neutral paint, a seasonal wreath, or professional staging services can make a big impact.
  • Price strategically: Homes priced realistically in the fall market are more likely to sell before the holiday season begins.
  • Highlight move-in readiness: Buyers motivated to close before year-end—sometimes for tax advantages—are drawn to homes that are clean, updated, and move-in ready.

Fall is often overlooked, but it can be a powerful selling season when approached strategically. With the proper staging, curb appeal, and pricing, a home can stand out and attract motivated buyers who are eager to find the right property before year’s end. If you’re considering selling, talk with a Century 21 Discovery agent for a tailored plan to make the most of this season’s opportunities.

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services we provide contact us at 714.626.2000 or Careers@C21Discovery.com.

10 Common Questions About Home Inspections (And Why They Matter)

By Stephanie Goedl
May 21, 2025

When buying a home, there’s a lot to think about—offers, appraisals, escrow, and inspections. For many buyers, the home inspection process can feel like just another box to check. But it’s one of the most important steps in protecting your investment and making sure you’re fully informed about the property you’re purchasing.

Whether you’re a first-time buyer or just need a refresher, here are 10 common questions about home inspections—and why they matter.

Photo Courtesy of Canva pro

1. What is a home inspection, and do I really need one?

A home inspection is a professional evaluation of a property’s condition, typically done before finalizing a home purchase. Even if the house looks perfect, an inspection can reveal hidden issues that could cost thousands down the line, making it a wise investment for peace of mind.

2. What does a home inspection include?

Most inspections cover the home’s major systems and components, including the roof, plumbing, electrical, HVAC, foundation, attic, and appliances. After the inspection, you’ll receive a detailed report outlining any concerns, defects, or areas that might need attention.

3. What will it cost?

Costs can vary depending on the size, age, and location of the property, but most home inspections cost between $400 and $700. Although it may feel like an added expense, it’s a small price to pay for the valuable insights it provides.

4. Why can’t I do it myself?

Even if you’re handy, only a certified home inspector has the training, tools, and experience to identify structural, mechanical, and safety issues that may not be visible to the average buyer. Their objective report is crucial to making an informed decision.

5. Can a house fail a home inspection?

Not exactly. An inspection doesn’t result in a “pass” or “fail”—instead, it offers a snapshot of the home’s condition. It’s up to the buyer to decide how to move forward based on the findings.

6. How do I find a home inspector?

Your real estate agent can recommend trusted inspectors they’ve worked with. You can also search online or check professional organizations like ASHI (American Society of Home Inspectors) or InterNACHI for qualified professionals.

7. When do I call a home inspector?

Once your offer is accepted, you’ll schedule a home inspection during your contingency or due diligence period. Time is usually limited, so acting quickly is best to keep things moving forward.

8. Do I have to be there?

You’re not required to attend the inspection, but it’s highly recommended. Walking through the property with the inspector lets you ask questions in real time and see any potential issues firsthand.

9. What if the report reveals problems?

Almost every home has a few issues—it’s completely normal. Depending on what’s found, you may be able to negotiate with the seller for repairs, credits, or a price reduction. Your agent will help guide you through those conversations.

10. If the house is in good condition, did I need an inspection?

Yes! A clean report offers peace of mind and can help you plan for future maintenance. It’s reassurance that you’re making a sound investment—and that’s always worth it.

Final Thoughts

A home inspection isn’t just another step in the home-buying process—it’s a powerful tool that helps protect you from unexpected surprises. With the right inspector and guidance from your real estate agent, you’ll be in a much better position to move forward with confidence. At Century 21 Discovery, our agents are here to help you every step of the way.

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Home for the Holidays: 5 Ways to Connect with Clients and Friends

By Stephanie Goedl
November 21, 2024

The holidays are a perfect time for real estate agents to nurture relationships meaningfully and authentically. By connecting with your sphere of influence during this season, you’re not just spreading holiday cheer but also laying the foundation for a successful year ahead. Here are 5 ways to connect with your clients and friends.

Send a Personalized Holiday Card

Nothing beats a handwritten note in today’s digital age. A warm, personalized holiday card can show your sphere of influence that you value them beyond transactions. Include:

  • A heartfelt message expressing gratitude for their support.
  • A quick update on the local market or your business.
  • A subtle call-to-action, like inviting them to reach out for any real estate needs in the new year.

Pro Tip: For past clients, reference a memorable moment from their home purchase or sale to make the card extra special.

Host a Holiday Client Appreciation Event

Organize a festive gathering to show appreciation to your clients and community. Ideas include:

  • A hot cocoa and cookie decorating party for families.
  • A wine and cheese evening for adults.
  • A “Photos with Santa” event where families can drop by for free professional photos.

This type of event creates goodwill and keeps your name top of mind in a festive, low-pressure way.

Share a Thoughtful Gift or Pop-By

Delivering small, thoughtful gifts can make a big impact. Consider:

  • Holiday-themed candles, ornaments, or baked goods.
  • A small branded calendar or magnet with market tips for the coming year.
  • Attach a tag with a simple message like, “Thinking of you this holiday season. Let me know how I can help in the new year!”

Use Social Media to Spread Cheer

Post engaging, festive content that adds value and connects personally. For example:

  • Host a giveaway for a local business gift card.
  • Share local holiday events or real estate tips for winterizing homes.
  • Post a heartfelt video thanking your followers and clients for their trust and support.

Encourage interactions by asking fun holiday questions like, “What’s your favorite holiday tradition?”

Call or Text to Check In

Take a moment to personally reach out to key contacts in your sphere. A short phone call or friendly text wishing them a happy holiday season can go a long way. For clients, it’s an opportunity to ask how their home is working for them and subtly remind them of your services without being salesy.

Pro Tip: Use these conversations to update your contact database with new addresses or life updates, like a new baby or job.

Conclusion

The holiday season is more than a time for celebration—it’s a golden opportunity to strengthen the relationships that fuel your real estate business. By reaching out with thoughtful gestures and authentic connections, you remind your sphere of influence that you’re more than just an agent—you’re a trusted resource and a friendly face they can count on. 

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Who’s On Your Team?

Essential Allies for Real Estate Agents

By Stephanie Goedl
March 21, 2024

Contractor repairing a kitchen cabinet door handle

In the fast-paced world of real estate, success often hinges on the strength of your team. As a real estate agent, you’re not just a solo player; you’re the conductor of a symphony, coordinating the efforts of various professionals to orchestrate seamless transactions for your clients. In this blog post, we’ll explore the vital importance of having the right resources and vendors on your team, the backbone of your business, and the trusted partners you can refer to your clients with confidence.

Staging Professionals

Presentation is key when it comes to selling a home. Staging professionals have the expertise to showcase a property in its best light, maximizing its appeal to potential buyers. By partnering with a staging company, you can help your clients achieve faster sales and higher offers.

Photographers and Videographers

In today’s digital age, high-quality photography and videography are essential for marketing properties effectively. Professional images and videos can help capture the essence of a home and attract more attention from potential buyers. Partnering with talented photographers and videographers can elevate your marketing efforts and set your listings apart from the competition.

Escrow Company

Escrow companies are the unsung heroes of any real estate transaction. They serve as neutral custodians of the documents and funds while ensuring that all the conditions of the sale have been met before property and funds exchange hands. Choosing a reputable company with a track record of efficiency and accuracy is crucial for smooth closings and satisfied clients.

Title Company

A title company ensures that the property title is clear of any encumbrances allowing the new owner to take possession of the property with a clear title. They will perform an extensive search of relevant public records to determine if anyone other than the seller has an interest in the property. Once they have established that the title is clear they will issue a title insurance policy at the close of escrow. A reputable title insurance company is essential to a successful transaction.

Lenders

A knowledgeable and responsive lender can be a real estate agent’s best ally. Whether it’s helping clients secure pre-approval letters or navigating the complexities of financing options, having a trusted lender on your team can streamline the buying process and instill confidence in your clients.

Contractors and Service Providers

From painters to electricians, plumbers to landscapers and termite companies, having a roster of reliable contractors and service providers is essential for addressing the inevitable needs that arise during the buying or selling process. Whether it’s preparing a property for listing or addressing inspection issues, having a network of skilled professionals you can call upon can save time, money, and headaches for both you and your clients.

Home Inspectors

A thorough home inspection is a non-negotiable step in any real estate transaction. Recommending a reputable home inspector to your clients not only demonstrates your commitment to their best interests but also helps ensure that potential issues are identified early in the process, avoiding surprises down the road.

Building a successful real estate business requires more than just sales skills; it requires a solid team of professionals who you can rely on and refer to your clients with confidence. By surrounding yourself with trusted partners, from escrow companies to contractors, you can provide exceptional service and ensure smooth transactions for your clients every step of the way. So, ask yourself: who is on your team? And make sure you have the best players in place to help you win in today’s competitive market.

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Staging A Home To Sell For Top Dollar

By Stephanie Goedl
July 7, 2023

According to a report by the National Association of Realtors®, staging a home decreased the time on market and also increased the offer price in some instances. The Profile of Home Staging report cited that 81% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Guiding your clients on staging their home properly can indeed help them sell it for top dollar. Here are some tips to help them stage their home effectively:

Declutter and Depersonalize
Start by decluttering and removing personal items like family photos, personal collections, and excessive decorations. A clean and clutter-free space allows potential buyers to envision themselves living in the house.

Deep Clean
Give the home a thorough cleaning from top to bottom. Pay attention to every room, including floors, windows, walls, and fixtures. A clean and fresh-smelling home creates a positive impression on buyers.

Enhance Curb Appeal
First impressions matter, so focus on improving the exterior. Trim the lawn, prune shrubs, plant flowers, and touch up any paint if necessary. Ensure the entrance is inviting by adding a new welcome mat, fresh paint to the front door, and attractive potted plants.

Neutralize Colors
Repaint bold or bright walls with neutral colors. Neutral tones create a blank canvas for buyers and make it easier for them to visualize their own furnishings in the space.

Furniture Placement
Arrange furniture to create an open and spacious feel. Remove any unnecessary pieces to make rooms appear larger. Rearrange furniture to maximize flow and highlight the best features of each room.

Create Inviting Spaces
Each room should have a defined purpose. Set up a cozy reading nook, a home office, or a guest bedroom. Add tasteful accessories such as throw pillows, rugs, and artwork to create warmth and appeal.

Maximize Natural Light
Open curtains and blinds to let in as much natural light as possible. Clean windows thoroughly to remove any grime or smudges that might obstruct the view.

Repair and Update
Take care of any visible repairs such as leaky faucets, loose door handles, or cracked tiles. Consider updating outdated fixtures, such as lighting or cabinet hardware, to give the home a more modern look.

Showcase Storage Space
Organize closets, cabinets, and storage areas to showcase their capacity. Buyers appreciate ample storage, so make sure it looks spacious and well-utilized.

Appeal to the Senses
Create a welcoming ambiance by adding fresh flowers, scented candles, or a subtle air freshener. Play soft, relaxing music during showings to set a positive mood.

Remember, staging is about highlighting the best features of the home while allowing potential buyers to imagine themselves living there. By following these tips, you can help increase the chances of your client selling their home for top dollar.

Photo of Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Why Buyer Letters Are A No-No

By Stephanie Goedl
June 11, 2021

(Transcript of our Podcast Ep. 41)

Hey, everybody, and welcome back. It’s Stephanie Goedl here. You know, it’s been a few months since we’ve recorded, we decided to take a short break to reevaluate our content and make sure that the education we are providing is relevant for what’s going on today. So, with that, let’s hop right in and jump into buyer letters.

Most of you are aware of Buyer Letters especially if you’ve been in the business for a long time. One way to really assist buyers in standing out when writing offers and when you’re up against multiple offers has always been to submit a Buyer Letter. However, now, that is kind of a No-No. I want to talk about that today and dive in just for a few minutes and talk about why that is. 

With everything that’s been going on in our country lately, there’s a lot of talk around discrimination, whether intentional or unintentional. When you dive into Buyer Letters, it’s something to really consider because your sellers sometimes are making a decision that’s based off of those letters, and not necessarily on the terms of the agreement.

The California Association of Realtors as well as our National Association of Realtors, have taken a stance against Buyer Letters and are really pushing that we should not be submitting those if there’s personal information or photos attached to those offers. To avoid that intentional or usually it’s unintentional bias or discrimination against those buyers.

Let’s just talk about an example really quick. Fun fact, actually, before we dive into that example, did you know that as of November 2020 there were 22 protected classes in the state of California. Back to my example. When you receive a letter, many times the buyers pour their heart and soul and tells their story as to why they want to purchase the home. Example: “This big backyard is perfect for my children to run around and play and get some fresh air.” Now, if you know that discrimination is not even in your mind, you can look at that and say, Wow, that’s wonderful, these three kids definitely need a place to run and play. I want to go with them. What’s the problem with that? If you are picking that offer, based on the fact that the letter really tugged at your heartstrings as a seller, you can be considered to violate the family status, which is a protected class. Especially when you’re looking at another offer from a single person who has no children.

You really want to avoid Buyer Letters because they have the potential to create a level of unintentional discrimination. If you’re a buyer’s agent you should avoid submitting those letters on behalf of your buyer. If you’re a listing agent, you want to have that conversation with your seller. And let them know that again, 98% of the time, I would say it’s very unintentional bias. But that being said, it’s still there, whether or not it’s being recognized. Let them know about the possible hiccups that can come with reviewing those offers and highly encourage them to look at the terms only, because this is a business transaction. As a professional REALTOR you need to encourage them to look at just the terms of the offer.

So how do you have that conversation with your seller? The California Association of Realtors has a great piece that you can actually share with your sellers that goes into this in a little bit more detail. And then get it in writing from them that they will not be accepting Buyer Letters. Also, put that into the MLS and have that conversation with the buyer’s agents on the other side and let them know the seller has decided not review any buyer letters. That keeps it very neutral and everybody in a really safe space. So, with that, I just wanted to pop on and give you a quick update on what has changed in our industry over the last few months. If you have any questions as always, do not hesitate to reach out. Can’t wait to see you on the next episode. Have a great day.

Listen to the Podcast here:

Ep.41 | Why Buyer Letters Are A No-No Discover Your Real Estate Career

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Don’t Forget The Homeowners Insurance

By Stephanie Goedl
June 26, 2019

Don’t Forget The Insurance

Have you ever had a real estate transaction that was held up until the buyer could obtain homeowners insurance? In this episode of our podcast insurance agent Michael Williams of Williams Insurance discusses the importance of starting the insurance process early and situations of fire-risk, flood insurance and past claims that could hold up the transaction.

Why Order The Policy Early?

Homeowners insurance is such a big piece of owning a home but it’s usually one of those last-minute items buyers think of in the home buying process. It really shouldn’t be. Michael suggests that once you open up escrow the buyer should contact their insurance agent. It’s not that hard to get an initial quote even before escrow or the lender start requesting information. One of the main reasons to start the process early is due to the fire exposures in our state. Unfortunately, the wildfires have been tremendous and Michael explained that they are reshaping how the industry works. He said that people are going to be very shocked to see their premiums change and a lot of non-renewals. Houses that you wouldn’t think are fire-risk are going to have a much more difficult time getting coverage.

Fire-Risk

I was in Sacramento recently for the annual California Association of Realtors conference and this was a hot topic. Fire-risk on properties is impacting the housing affordability. I asked Michael about the how the insurance industry is dealing with this. He explained that there is a system called “Fireline” that assesses the “score” of the house and the likelihood of exposure to a wildfire. That number combined with a special hazard square that they come up with determines whether a carrier wants to write a policy for a house in that area. The mapping for that is changing and also the acceptable scores are changing. Michael said carriers used to be much more lenient than they are now. Houses that you wouldn’t think have a brush exposure are getting denied.

There are a number of things that come into play when a home or area is “scored” through this system. They look at road access, utility quality, the wind and a number of different things that go into deciding whether it’s acceptable. Michael told us about a program the state runs called Fair Plan and how the insurance carriers partner with this government fund for hard-to-place risks. It can be a lot more expensive, on average a 25% increase over what most people expect their premiums to be. They will take higher risk properties but it’s more complicated and there are multiple layers of the policy.

Here’s a scenario that happens more often than you think and it is the exact reason you should encourage your buyers to start the insurance process early:

You’re nearing the close of escrow, the lender is requesting proof of homeowner’s insurance, you’ve removed contingencies and the buyer learns that the property is in what the insurer considers a high-risk area. Two things could derail this transaction – 1) The policy is more expensive than they can afford or 2) The property is uninsurable. What do you do now?

Flood Insurance

Another thing to consider is if the property is going to need flood insurance. Michael explained that they are re-mapping the flood zones which means that flood insurance is another policy that could be required by the lender. Homes that have not been required in the past to get flood insurance are now needing it. He reminded us that this requirement will be an additional cost to the buyer, so it‘s in everyone’s best interest to call the insurance agent as soon as possible to avoid surprises at the close of escrow.

Past Claims

Michael explained that insurance companies also look at “claims history” on the property. The claims history of the property made by the prior owner could affect the eligibility and rate for the buyer. Not all carriers have that stipulation but a number of them do. Another thing to keep in mind is the claims the buyer has had at their current property could actually follow them to the new property they are purchasing. This could also affect the rate and insurability of the property.

We hope this information will help you guide your buyers as they start the homebuying process. You don’t want to hold up an escrow with something that could have been avoided with a little bit of forewarning. Knowing these potential hold ups will allow you to get your buyer on the right track from the start.

Listen to the show to discover more about the insurance process for homebuyers.

 

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

 

Michael Williams is the president of Williams Insurance in Fullerton, California. They have been around since 1941. They are a Property and Casualty Agency that handles home, auto and umbrella policies as well as commercial, health and life insurance. You can reach Michael at 714-526-5588 or mwilliams@williamsinsurance.com.

Stay out of the Realtor Doghouse

By Stephanie Goedl
June 5, 2019

One of my goals as a Broker/Owner of a real estate company is to have our agents be the most professional and ethical Realtors in the business. I serve on the Board of Directors for the Pacific West Association of Realtors and there are some issues and common themes that are coming across our violations desk. Some of these issues include “Coming Soon” signs without the proper exclusionary forms filed with the MLS and another is improper outdoor signage. It drives me crazy because these violations are completely avoidable if you know the rules.  In this episode of our podcast I discuss how to avoid these and other violations to stay out of the “Realtor Doghouse”.

Listen to the podcast here:

 

Watch the video of the podcast here:

 

 

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Day In The Life Of A Successful Realtor

By Stephanie Goedl
April 25, 2019

I recently had the opportunity to interview one of our top agents about what a day in her life looks like. This was a great conversation with Shonnie Jones of Jones Team Real Estate and she gave some valuable insight into what it takes to be a successful Realtor.

Listen to our podcast to learn how a successful agent spends their day.

Listen to the podcast here:

 

Watch the video of the podcast here:

Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Are You Trained & In Shape For 2019?

By Stephanie Goedl and Joe Lins
January 15, 2019

To succeed in real estate you need to continually work on your presentation skills, negotiating skills and be up to date on the current industry forms. In this episode of our podcast, Stephanie Goedl and Joe Lins discuss the importance of training in your real estate career.

Listen to the podcast here:

 

Watch the video of the podcast here:

About the authors: Joe Lins is President, CEO and Owner of CENTURY 21 Discovery. Stephanie Goedl is Chief Operating Officer of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

Stephanie GoedlJoe Lins