Staging A Home To Sell For Top Dollar

By Stephanie Goedl
July 7, 2023

According to a report by the National Association of Realtors®, staging a home decreased the time on market and also increased the offer price in some instances. The Profile of Home Staging report cited that 81% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Guiding your clients on staging their home properly can indeed help them sell it for top dollar. Here are some tips to help them stage their home effectively:

Declutter and Depersonalize
Start by decluttering and removing personal items like family photos, personal collections, and excessive decorations. A clean and clutter-free space allows potential buyers to envision themselves living in the house.

Deep Clean
Give the home a thorough cleaning from top to bottom. Pay attention to every room, including floors, windows, walls, and fixtures. A clean and fresh-smelling home creates a positive impression on buyers.

Enhance Curb Appeal
First impressions matter, so focus on improving the exterior. Trim the lawn, prune shrubs, plant flowers, and touch up any paint if necessary. Ensure the entrance is inviting by adding a new welcome mat, fresh paint to the front door, and attractive potted plants.

Neutralize Colors
Repaint bold or bright walls with neutral colors. Neutral tones create a blank canvas for buyers and make it easier for them to visualize their own furnishings in the space.

Furniture Placement
Arrange furniture to create an open and spacious feel. Remove any unnecessary pieces to make rooms appear larger. Rearrange furniture to maximize flow and highlight the best features of each room.

Create Inviting Spaces
Each room should have a defined purpose. Set up a cozy reading nook, a home office, or a guest bedroom. Add tasteful accessories such as throw pillows, rugs, and artwork to create warmth and appeal.

Maximize Natural Light
Open curtains and blinds to let in as much natural light as possible. Clean windows thoroughly to remove any grime or smudges that might obstruct the view.

Repair and Update
Take care of any visible repairs such as leaky faucets, loose door handles, or cracked tiles. Consider updating outdated fixtures, such as lighting or cabinet hardware, to give the home a more modern look.

Showcase Storage Space
Organize closets, cabinets, and storage areas to showcase their capacity. Buyers appreciate ample storage, so make sure it looks spacious and well-utilized.

Appeal to the Senses
Create a welcoming ambiance by adding fresh flowers, scented candles, or a subtle air freshener. Play soft, relaxing music during showings to set a positive mood.

Remember, staging is about highlighting the best features of the home while allowing potential buyers to imagine themselves living there. By following these tips, you can help increase the chances of your client selling their home for top dollar.

Photo of Stephanie Goedl

About the author: Stephanie Goedl is Chief Operating Officer and Broker/Owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services or training we provide contact us at 714.626.2069 or Careers@C21Discovery.com.

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