The Most Wonderful Time of the Year to Contact Your SOI

The holiday season is the most wonderful time of year for real estate agents to contact their Sphere of Influence (SOI).

Real estate agents should call their SOI because it can be an effective way to generate leads and build their business. The term SOI refers to the network of people that an agent has a personal relationship with, including friends, family, former clients, and other professionals in their industry. These individuals can be a valuable source of referrals for the agent, as they are more likely to trust and recommend the agent to their own network of contacts.

At Century 21 Discovery, we teach our agents to regularly reach out to their SOI because it helps them stay top of mind and build stronger relationships with these individuals. Often, an agent will comment that they don’t know what to say when they make the call. Well, right now is the perfect time of year to reach out to your SOI because you have a good reason. Call to wish them a Merry Christmas or Happy Holiday. Who wouldn’t love to receive a call like that! Continue the conversation by asking about their family, holiday plans or plans for 2023. Keep notes about the conversation to refer back to the next time you call them. Which should be regularly.

If real estate is a new career for you, this is the ideal opportunity to let them know. It can open the door to a good conversation about the market because everybody has an opinion about real estate.

When you make the call be ready to answer questions about the real estate market, interest rates or homes for sale in their area. Be prepared! Staying in touch with your SOI can help you stay informed about potential real estate opportunities, as these individuals may be aware of upcoming listings or sales in the area.

These calls are ideal for staying in touch and if done consistently, can lead to more referrals, which can help grow your business and increase your income. Make time during the busy holiday season for these calls. Plus, getting used to making these calls will give you more confidence for the next time you pick up the phone.

Photo of Suzy Lins
About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery and a Business Etiquette Consultant. For more information about CENTURY 21 Discovery you may call (714) 626-2000.
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