LinkedIn

Why Real Estate Agents Need a LinkedIn Account

By Suzy Lins
February 21, 2025

In today’s digital world, having a LinkedIn account is no longer optional for professionals—including real estate agents. While platforms like Instagram, Facebook, and TikTok are great for showcasing properties, LinkedIn offers unique benefits that can elevate your business, expand your network, and establish your authority in the industry. Plus, people on LinkedIn have a different mindset than just the scrolling they do on other social media platforms. They have a business mindset. Here’s why every real estate agent should have an active LinkedIn presence.

Establish a Professional Online Presence

Your LinkedIn profile serves as your digital business card. A well-optimized profile helps you present yourself as a credible and knowledgeable real estate professional. Potential clients, referral partners, and other industry professionals can easily find and learn about your experience, specialties, and achievements.

Expand Your Network and Build Relationships

Real estate is all about relationships. LinkedIn provides a platform to connect with other agents, mortgage lenders, home inspectors, investors, and potential clients. Expanding your network opens the door to new business opportunities, partnerships, and referrals that can help grow your real estate career.

Showcase Your Experience and Achievements

Unlike other social media platforms, LinkedIn provides a structured way to highlight your professional accomplishments. You can display your successes, certifications, awards, and client testimonials, giving prospective clients confidence in your abilities and expertise.

Photo Courtesy of Canva Pro

Position Yourself as a Thought Leader

Sharing market insights, home-buying tips, and real estate trends on LinkedIn positions you as an industry expert. Posting valuable content keeps your connections engaged and establishes your reputation as a knowledgeable and trustworthy professional in the field.

Boost Your Online Visibility

A fully built-out LinkedIn profile can help improve your search engine rankings. When someone Googles your name, your LinkedIn profile often appears at the top of search results, giving potential clients another avenue to learn about you and your services.

Leverage Endorsements and Recommendations

Client testimonials and peer endorsements add credibility to your profile. LinkedIn allows past clients, colleagues, and business partners to leave recommendations, which serve as powerful social proof that you’re a trusted and competent real estate agent.

Integrate with Your Other Marketing Efforts

Your LinkedIn profile complements your overall marketing strategy. You can share blog posts, link to your real estate website, promote your listings, and connect with potential clients in a professional setting. It serves as a central hub for your expertise and a way to direct traffic to your other online platforms.

Final Thoughts

LinkedIn is a powerful tool that can help real estate agents build their brand and grow their business. If you don’t already have a LinkedIn profile, now is the time to create one and start leveraging the platform to boost your career.

Suzy Lins

About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery and a Business Etiquette Consultant. For more information about CENTURY 21 Discovery you may call (714) 626-2000.

LinkedIn Pro Tips

By Guest Blogger
August 13, 2017
*This was originally published on the official blog of Century 21® on August 11, 2017

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.

Choose the right photos.

When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.

Optimize your bio for real estate.

Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.

Include your awards and accolades.

Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.

Use media files efficiently.

When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.

Publish content to generate leads.

One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.

Build your network.

Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.

Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!

*Article reprinted with permission of Century 21 Real Estate LLC.