By Joe Lins
January 4, 2017
The real estate industry continues to evolve and to remain successful REALTORS® we need to stay relevant to our clients. Real estate agents at the top of their game have already developed their strategy for 2017. Here are some additional points agents should pay attention to in the new year:
Pay attention to the consumers’ behavior by understanding your clients’ needs and how you can satisfy their needs. Listen to them and then give them sound, unbiased information so they can make a decision based on what’s right for them. Doing this will allow you to achieve your goals helping others achieve theirs. Also, remember that the old adage “The consumer is always right” is still applicable today. Buyers and Sellers don’t behave any differently than we do when we buy or sell anything as an individual. Keep that in mind as you work for your clients’ best interests.
New Real Estate Laws and Revised Forms
Pay attention to what’s going on within the industry. There are new laws that went into effect on January 1, 2017. Learn what those laws are and how they affect your business. As a REALTOR®, you should be reading the information provided from your local association. Your broker or management staff should also alert you to these changes. Some of the forms that we use in every transaction in California have been revised. Real estate agents need to have a clear understanding of these new forms. Again, your association or office management should be making you aware of these changes.
Local Real Estate Market
Pay attention to what’s going on in the real estate market. This seems like a no-brainer. REALTORS® need to be aware of the current market in regards to inventory, average days on market, local initiatives that can affect the market as well as interest rates. You need to have market knowledge backed up by true facts rather than just repeat what you hear from people who aren’t selling homes in the business. This knowledge of what’s truly going on in the market place backed up by data makes you invaluable to your clients.
Bottom line is we need to consistently pay attention to what’s going on in our industry. If we don’t we become irrelevant.
About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team or would like more information about our services contact Joe at 714.626.2069.