By Suzy Lins
September 21, 2025

The month of September marks a natural reset for our schedules. Our routines get reestablished with summer vacations over and kids back in school as we look ahead to the holidays. Fall is a perfect time of year to reconnect with past clients and stay top-of-mind. Here are five easy ways to nurture those relationships.

Seasonal Check-In

Checking in with your past clients and sphere of influence does not have to be elaborate. A simple call, text, or email with a friendly “Hope your fall is off to a great start!” is a great place to start. Keep it personal. Ask how the family, kids, new home, etc., are doing. If the conversation flows naturally to your business, ask if they would like a market analysis of their home or offer a market update of their neighborhood. Providing value without “selling” will allow your relationship to continue to develop.

Back-to-School Community Connection

Fall is the perfect time to position yourself as the go-to person in town. Highlighting local school events, sports schedules, or fundraising efforts shows you are plugged in to the community. Consider becoming a sponsor for a team or event in the area. Your name on a banner or in a program is a great way to show your commitment to the community and also create an awareness of you and your real estate business.

Seasonal Home Maintenance Tips

There are other ways you can show your value beyond the transaction. Consider creating a quick checklist of seasonal home maintenance tips, such as gutter cleaning, HVAC service, or preparing your home for cool weather. This list can be in the form of a postcard, blog post, or a downloadable PDF that you can email or text to your past clients.

Client Appreciation Gesture

There are many low-cost, high-impact things you can give a client to show your appreciation and stay top-of-mind during the holidays. A pumpkin spice baked treat or a note with a gift card to the local coffee shop is a nice nod to the cooler weather of fall. Another idea to kick off the fall season would be to drop off a small pumpkin adorned with a festive ribbon with your business card attached. Simple gestures like these are often the most memorable.

Social Media Engagement

The holidays are the perfect time of year to ramp up your social media. Encouraging interaction and making light-hearted connections on social media is an easy way to engage with your clients and sphere of influence. Share a personal story or tradition your family does this time of year. A fun idea that shows your community spirit would be to spotlight a local pumpkin patch or coffee shop that sells fall-themed beverages. Another idea is to post fall-themed polls asking your followers to share their favorite things to do during the holidays. 

In the end, we all know that this business is about relationships. Small, intentional gestures this time of year will help that relationship grow. Choose one or two of these touchpoints that feel authentic to you and get going. Consistent connection with your clients and sphere of influence now will lead to referrals later.