By Suzy Lins
October 21, 2025
With holiday parties just around the corner, you know it’s coming…the question every real estate agent gets asked: “So… how’s the market?”
Let’s make sure you’re ready with a confident, informed answer that positions you as the local expert – plus a few holiday party tips.
Do Your Homework
Before you head to your next gathering, carve out some time to check your MLS for the latest market stats. Most MLS platforms let you pull reports by city or zip code showing New Listings, Pending Sales, Closed Sales, Days on Market, and Average and Median Sale Prices.
These reports help you spot trends and compare data year-over-year or year-to-date. If you’re going to a party in a specific neighborhood, reviewing the numbers for that area shows that you really know your stuff. (And honestly, this is great to keep up with all year long!)
Talk to Your Lender
Another question you’ll probably hear: “What are interest rates right now?”
When you check in with your lender, they’ll probably tell you, “It depends.” Rates vary based on credit score, loan amount, loan type, and debt-to-income ratio. Instead of quoting a rate, ask your lender for a good way to respond.
A great go-to answer:
“That really depends on a few personal factors — but I can have my lender reach out to you with the most accurate info.”
This keeps the conversation professional and opens the door for a potential lead.
Bring Business Cards (and a Digital Backup)
Before you head out, grab a few business cards, but remember a key piece of etiquette: wait to be asked before handing them out. It’s more natural that way and makes a better impression.
It’s also smart to have a digital business card ready on your phone. Apps and sites like Blinq, HiHello, or Online QR Generator let you create one quickly (and most have free versions). That way, you’re never without a way to share your contact info
Basic Party Etiquette
Good manners go a long way, both personally and professionally. Here are a few quick reminders:
- RSVP promptly so the host can plan accordingly.
- Arrive on time — generally within 15 minutes of the start time. Avoid showing up early!
- Thank your host before you leave, and consider following up the next day with a quick text or, even better, a handwritten note.
These small gestures leave a lasting positive impression, which matters in a business built on relationships.
A little preparation and consideration can turn casual holiday conversations into meaningful connections. When someone at the party is later asked, “Do you know a good real estate agent?”, your name will be the first one that comes to mind.
About the author: Suzy Lins is the Communications Director for CENTURY 21 Discovery and a Business Etiquette Consultant. For more information about CENTURY 21 Discovery you may call (714) 626-2000.
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