By Joe Lins
January 13, 2016
A hot topic of discussion in real estate circles is what will be the next big disruptor in the industry. Will it be some new technology we can’t even imagine yet or a new company we’ve never heard of before?
I believe the disruptor needs to come from within the industry. The disruptor should be something that the industry has failed to do. It needs to be the self-regulation of ourselves to create higher standards that will make us relevant to the client.
What I mean by that is the industry needs to step it up. We all know the licensing requirements to become an agent are minimal and don’t provide the additional skills sets needed to do the best job for the client.
This topic came to the forefront of the conversation when the National Association of REALTORS® (NAR) released the D.A.N.G.E.R. Report back in May 2015. One of my earlier blog posts discussed this topic and how the #1 threat to real estate professionals comes from within the industry.
As REALTORS®, we have to do a better job of taking care of problems within the industry. That means REALTOR® association grievance committees and pro-standards committees have to do a better job. It also means individual REALTORS® have to do a much better job of reporting violations and not letting the violators get by. If we don’t do this then they will continue to be violators and they won’t be motivated to get any better. Not good for the industry and not good for the client. If we don’t do this, we run the risk of the government stepping in and attempting to regulate us. Check out the interview with PWR Director Al Ricci and real estate blogger and analyst Rob Hahn on this topic.
My goal is that CENTURY 21 Discovery will be the big disruptor in the industry in Orange County by providing the additional training and coaching agents need to succeed in this competitive industry. I’m not talking about the latest technology or tool. Everyone should have that by now. I’m talking about the skill sets needed to work in the client’s best interest. What does that mean? It means communication and negotiating skills, knowledge of industry requirements and most important, adherence to the REALTOR® Code of Ethics.
Only then will professional REALTORS® have the knowledge, skills, morals and ethics needed to give the customer the right information they need to make the decisions that are right for them. The disruption needs to come from within.
About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.